Travel Trade Italia
TTI Travel Trade Italia ?At its 5th edition, TTI is a specialist workshop for the sale of Italian tourist products on the international and domestic markets. ?With its innovative formula, TTI has proved to be the most effective meeting place for Italian sellers putting their products on display for international buyers at a series of pre-organised appointments. At TTI there are no operators queuing up to talk with buyers seated at tables, but personalised stands, a list of pre-set appointments and buyers who move around the various stands to meet Italy 's most highly qualified supplies.?The TTI program includes discussions on the market's hottest incoming tourism issues at forums, round tables and conferences.?TTI is organized by TTG Italia, a company specialized in vacation industry publications and events.
The world – the holiday dream….. everybody goes to Rimini…… dancing at Cuban rythm ??Thousand ants are running… but what do they want to build… a new Italian ants’ nest? ?? Everyone with a badge, different colors to be recognized if you sell, write, visit or buy, a band larger than the names:
trolleys, bags, paper-bags, a river of words; an army of “travel people” of any age;
loads of paper, brochures and depliants, thousands of slogans, colors, price-lists and a world of offers.
Now everyone can do everything and everyone is the ever best : anyone is like us.
The most seen gadget: black, nevertheless handy, given by the Region Piemonte.
I would have done it in white – like snow – in view of the Winter Olympic Games......
In short everyone is selling a dream: “THE HOLIDAY” and hope that some people will buy this dream and at the right price.
I was looking here also at the Italian Purple Cow, but so far I have not met it ..... probably it was not invited to come here?
Among thousends of words I found out that another European country advertised a competition on a professional level for “new ideas for tourism”. How many ideas are in the “travel people” minds?
To develop new ideas one needs anyhow: silence, creativity, time and good will. It is certainly easier and quicker to copy someone else’s offers and sell them at a lower price instead of studying great , original and sensational novelties.
AS good SUPPLIER I asked all BUYERS who came to us:
“what do you think that your clients are looking for, what they are dreaming of today to choose Italy as a destination?”.
I realized that many don’t know it and yet many sell our beautiful country.
A dull product with an even duller result.
Italy as motivation
Vet DMC
